- 91 rooms and suites, off Denman Street
- Firmdale Hotels, Kit Kemp design
- Private bowling alley, 1950s Texan lanes
- Rooftop garden, drawing room, restaurant
Ham Yard is the Kit Kemp address that opened the Soho corner off Piccadilly in 2014 and remains the Firmdale property at its most exuberant — every room a different fabric, every floor a different palette, the bowling alley in the basement and the herb garden on the roof. The clientele is the Firmdale crowd: American editors, European art families, the London diary that wants Soho without the noise of Soho.
Book a Library Suite for the bookcase wall and the courtyard view, take the drawing room for tea, the bowling alley for the group of six. The rooftop is the right place for a late drink in July.
The Firmdale at its loudest.
