The Aman Club at 730 Fifth Avenue, on a Wednesday in February, around half past nine in the evening. The penthouse suites upstairs are at most a third occupied. The members' floor, two levels below, is full. A hedge-fund principal who keeps a sponsored membership but has never booked a room here is in the corner banquette. Three blocks south, the same pattern at Casa Tua. Five blocks east, at ZZ's Club, the same again.
The hotel suite, as an asset, has lost its primacy. The number that matters at the top end of the New York and Paris market in 2026 is not the rate on the Royal Suite. It is the initiation fee for the membership floor, the annual dues, and the wait time on the sponsored-entry list. The maths, once the principal sees it written down, settles the question quickly.
A presidential-grade suite at a leading Manhattan property, taken at corporate rate across a full year of intermittent stays, runs to roughly six hundred thousand dollars. The same principal can join the Aman Club for an initiation in the low six figures and dues that, amortised across a year of three- and four-night-a-week social use, work out to roughly ten percent of the suite figure on a per-night-utility basis. The suite gives one principal a private bedroom. The membership gives the household ten times the useful social evenings across the year, with no logistics, no check-in, and the same kitchen.
The format spreads because it works in both directions. For the operator, the membership floor is a counter-cyclical revenue line that does not depend on transient hotel demand and that locks the most valuable guests in for multi-year commitments. For the principal, the relationship moves from transactional to residential without the cost or the staffing burden of an actual residence. Casa Tua's upstairs floors in Miami, Aspen, and now Paris run on this logic. ZZ's Club, the Major Food Group's New York and Miami members' rooms, runs on it. Soho House, at the scale end, runs on a softer version of the same idea.
What the hotel still controls is the entrance. The membership floor only works if it sits above a restaurant the city already takes seriously, with a door that is recognisably hard to pass, and a list that is curated rather than priced. Strip any of those three conditions and the model collapses into a co-working lounge. Hold all three and the suite upstairs becomes, in revenue terms, an afterthought.
The corner room is now the commodity. The floor below the roof is the asset.
— Camille Vedy
